pro.hugobetelu@gmail.com

Hi! I’m Hugo. Helping companies with design, brand & content.

They trust me

| SERVICES

I work at the intersection of design, tech, media & brand.

Design

→ User Research
→ UX Design
→ UI Design
→ Web & Product Design

Brand

→ Strategic planning
→ Brand/Product deployment
→ Brand experience

Content

→ Media & content strategy
→ Content creation
→ Content marketing

I have worked on over 100 projects—solo, as part of a creative team, and one-on-one with business owners—building strong relationships with my partners.

And that’s exactly what I plan to continue doing in the years ahead, because helping entrepreneurs is what I love most.

| PROJECTS

When I’m not in the mountains, I’m working on projects I would have loved to launch.

SaaS

Aria

While freelancing at Aria, I helped the team build their first payment management product for clients and the internal operations team, allowing Aria to deliver on its promise of paying invoices within 24 hours.

Website

Aria

Working with the art director, marketing team, and other designers, I led Aria’s first rebranding and designed the new website—from content creation to web design and project management.

Website

The Source

I designed a brand-new landing page, including a lead generation experience that allows The Source to let their clients test their AI analyzer tool for social media content.

Mobile App

iVesta

I designed the iVesta mobile application to enable wealthy entrepreneurs to monitor their assets. The product design was part of a global strategy to digitalize customer relationships.

WebApp

Smart Data for Lead

Smart Data for Lead wanted to offer a better search experience for B2B companies and optimize the efficiency of business developers.

Mobile App

J’origine

J’origine is a start-up that helps its users find the best local producers around them. I designed the very first MVP in just two weeks.

__Tristan Boussand, Founder @DeepleConsulting

Hugo is proactive and consultative in his thinking, efficient in his execution, flexible and responsive in his teamwork. His know-how across the whole UX spectrum is invaluable.

__Marie-Charlotte Petit, Founder @CreativeLift

Hugo helped us ask the right questions and structure our UX and product approach. What’s more, he’s very efficient and quickly got to grips with our business issues.

__Raphael Dumont, Founder @AgenceDD

Hugo catures the essence of a project in minutes, creates UX strategies in a matter of hours, produces and launches digital projects in a matter of days. I call on his services regularly, because success is (always) a given.

__Stéphane Truphème, Business Owner

Creativity, initiative, respect for deadlines, I worked with Hugo on a Web design project. A project he mastered perfectly from start to finish. A collaboration I wouldn’t hesitate to repeat!

__Mathilde Henriquet, @LabCompagnie

He immediately understood the client’s needs, and worked efficiently to deliver a project that met their expectations on time. And all this without losing his constant availability and good humor!

I’m also passionate about art & content. Here are some projects I have led or currently lead.

Now

I create content about mountains, outdoor sports and climate change.

Since I was young, I have been running through mountains and forests. Through my mountain sports practices, I question our relationship with the living world and the mountains.

2019-2022

I created a digital media from scratch. With zero funds, zero network.

The dance ecosystem was completely split in two: large productions and TikTok videos. There was an opportunity to create a platform that would bring dancers together and create content that was both artistic and viral. And so we did.

2020-2021

I launched a podcast about the overlooked aspects of everyday life.

During Covid, I decided to launch a podcast to embrace the small things we no longer see because our world is too noisy, too fast, too overwhelming. This podcast is an invitation to rediscover the little things of the mundane, the usual, and the everyday.